1.
Phuong Thuc LH. Impact of Omnichannel Retailing on Customers’ Purchase Decision Journey in the Consumer Goods Sector: A Case of the Beauty Care Category in Vietnam. RPS [Internet]. 2024 Dec. 12 [cited 2025 Oct. 9];. Available from: https://repository.e-ssbm.com/index.php/rps/article/view/639