Kind-Trueller, Kathrin. “Driving the Digital Transformation in a Tier 2 Company: Big Data Customer Central Product Management of a Vehicle Autonomous System Enterprise Architecture-Based”. Digital Repository of Theses - SSBM Geneva (January 18, 2024). Accessed October 9, 2025. https://repository.e-ssbm.com/index.php/rps/article/view/296.