Ismayilzada, Orkhan. “DIGITAL MARKETING AND THE IMPACT ON BRAND AWARENESS ANSWERING THE ELUDING QUESTION OF CONSUMER BEHAVIOR IN AZERBAIJAN’S LUXURY SEGMENT”. Digital Repository of Theses - SSBM Geneva (July 7, 2023). Accessed October 9, 2025. https://repository.e-ssbm.com/index.php/rps/article/view/161.