Khader, Z. . (2023) “ANALYZING THE CONTENT PREFERENCES AND CHOICES OF THE INDIAN OTT CONTENT CONSUMER (SERIES & DIRECT TO OTT FILMS)”, Digital Repository of Theses - SSBM Geneva. Available at: https://repository.e-ssbm.com/index.php/rps/article/view/158 (Accessed: 25 August 2025).