LUKMANDJAJA, W. The Role of Personal Branding on Social Media in Shaping Gen Y & Z’s Life Insurance Purchase Decisions in Indonesia. Digital Repository of Theses - SSBM Geneva, [S. l.], 2025. Disponível em: https://repository.e-ssbm.com/index.php/rps/article/view/769. Acesso em: 9 oct. 2025.