PAROKKARAN MOHAN, A. Challenges of New Colombian Coffee Brand Market Entry in Switzerland with a Focus on the Zurich Market. Digital Repository of Theses - SSBM Geneva, [S. l.], 2025. Disponível em: https://repository.e-ssbm.com/index.php/rps/article/view/727. Acesso em: 9 oct. 2025.