ARUMUGA NAINAR, S. V. Enhancing Automotive Brand Value: Achieving Zero-Defect Software Product Development in Vehicles. Digital Repository of Theses - SSBM Geneva, [S. l.], 2025. Disponível em: https://repository.e-ssbm.com/index.php/rps/article/view/676. Acesso em: 9 oct. 2025.