VEIGAS, K. Enhancing B2B Marketing in IT/Tech by Leveraging Generative AI to Drive Business Development and Branding. Digital Repository of Theses - SSBM Geneva, [S. l.], 2025. Disponível em: https://repository.e-ssbm.com/index.php/rps/article/view/675. Acesso em: 9 oct. 2025.