PHUONG THUC, L. H. Impact of Omnichannel Retailing on Customers’ Purchase Decision Journey in the Consumer Goods Sector: A Case of the Beauty Care Category in Vietnam. Digital Repository of Theses - SSBM Geneva, [S. l.], 2024. Disponível em: https://repository.e-ssbm.com/index.php/rps/article/view/639. Acesso em: 9 oct. 2025.