RENGANATHAN, D. Breaking Barriers: Unraveling the Challenges Hindering AI Adoption in Marketing Across Different Industries in the United States. Digital Repository of Theses - SSBM Geneva, [S. l.], 2024. Disponível em: https://repository.e-ssbm.com/index.php/rps/article/view/583. Acesso em: 9 oct. 2025.