JOGAL, S. Study on the Factors Affecting the Adoption of AI-Based Churn Prediction Models in the OTT Industry. Digital Repository of Theses - SSBM Geneva, [S. l.], 2024. Disponível em: https://repository.e-ssbm.com/index.php/rps/article/view/492. Acesso em: 9 oct. 2025.