RAY, D. Customer Segmentation For Online Retailers Using RFM Modeling To Adopt Profitable Customer-Centric Marketing Strategies. Digital Repository of Theses - SSBM Geneva, [S. l.], 2024. Disponível em: https://repository.e-ssbm.com/index.php/rps/article/view/325. Acesso em: 9 oct. 2025.