DASGUPTA, B. Effectiveness of Marketing Initiatives in Improving "lead-to-sales" Conversion of Steel Rebar in Retail Segment of India. Digital Repository of Theses - SSBM Geneva, [S. l.], 2023. Disponível em: https://repository.e-ssbm.com/index.php/rps/article/view/196. Acesso em: 28 aug. 2025.