JAYARAMAN, K. Revolutionizing Consumer-Brand Relationships In Telecom Sector And Beyond: Exploration & Study Of Generative AI In Improving Customer Service Experience. Digital Repository of Theses - SSBM Geneva, [S. l.], 2025. Disponível em: https://repository.e-ssbm.com/index.php/rps/article/view/1125. Acesso em: 18 jan. 2026.