VAZHITOVA, K. AI and Data-Driven Brand Decisions: Influence on the Competitive Advantage in the Luxury Goods Industry. Digital Repository of Theses - SSBM Geneva, [S. l.], 2025. Disponível em: https://repository.e-ssbm.com/index.php/rps/article/view/1091. Acesso em: 27 nov. 2025.