MINH TRIET, P. C. Generational Marketing and Advertising: Influencing Purchase Intention in Generation X, Y, and Z in Viet Nam. Digital Repository of Theses - SSBM Geneva, [S. l.], 2025. Disponível em: https://repository.e-ssbm.com/index.php/rps/article/view/1010. Acesso em: 9 oct. 2025.