TRAN, V. L. An Empirical Study on Vietnamese Chocolate Consumers’ Behaviors and Purchasing Paradigms: A New Approach with Innovation Resistance Theory (IRT) for Downstream Chocolate Businesses in Vietnam. Digital Repository of Theses - SSBM Geneva, [S. l.], 2025. Disponível em: https://repository.e-ssbm.com/index.php/rps/article/view/1004. Acesso em: 9 oct. 2025.